Tonight is the 17th annual Environmental Media Awards! It's a night to honor TV shows, actors, musicians, artists, films, basically anyone in the entertainment field who uses their talent to bring awareness to environmental issues!
The EMA has a very impressive list of distinguished members that make up it's board of directors including DJ AM and Lance Bass (who knew)!
I have to admit I'm a little bothered when I read the gen-e section on their website. Gen-e stands for "generation environment" (boo!), and its the new generation of Hollywood stars promoting environmental awareness through personal appearances and celebrity role modeling. Some of their "activities" include a stylish dinner party hosted by Mary-Kate Olsen, attended by Jesse Metcalfe, Nicole Richie, Mischa Barton, Joshua Jackson, and other young celebrities. This event was covered in Teen Vogue.[ema]
I'm sorry but since when does driving a Range Rover, sipping non-fair trade coffee from Frankenbucks, and wearing fur equal sustainable living! I do believe there are many celebrities who really walk the talk (Ed Begley Jr., Edward Norton, Daryl Hannah) and then there are those who are hopping on the fad du jour train (see above). I'm so sick of this! I can't wait for the green backlash to really take hold (it's already begun) that way we can do away with all the wannabees, and just be left with those who truly give a damn because Hollywood has the attention span of a gnat (Kabbalah anyone, whatever happened to all those red string wearing celebrities?).
Anyways I'm only watching to see the incredible hotness that is Gerard Butler walk the green carpet!
I'll keep you posted, it's on E and I wonder if they will be doing their fashion coverage like they do all the other shows. I'm curious to know how many celebrities show up in organic, sustainable, and fair-trade fashion!
Ciao for now......